06.2026
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Melinda Matturro
Summary
8+ years leading design of complex digital products that modernize customer experiences, streamline operations, and support long-term business growth across travel, hospitality, manufacturing, and professional services.
Experience
Lead UI/UX Designer
Jun 2018 – Present
Icreon
Grew flight bookings 50% and cut proposal turnaround 3× leading UX strategy and design of custom software applications for private aviation business Jets.com.
Lifted hotel booking initiations 443% and time on site 83% redesigning loyalty, gaming, and guest experiences across discovery, personalization, and booking flows for Grand Casino.
Delivered 4× productivity gains for law firm Labaton while modernizing complex enterprise systems for AXA XL, Lubrizol, and Johnson Controls into connected ecosystems.
Integrated AI-assisted workflows into discovery and design processes, accelerating research synthesis, iteration, and delivery across large-scale initiatives.
Established “Definition of Done” framework that improved collaboration with stakeholders and engineers, feature prioritization alignment, and overall delivery quality.
Customer Experience Specialist
2014 – 2018
State Farm
Supported customer experience operations, retention strategies, and internal process improvements focused on communication systems and workflow efficiency.
Web Administrator & Creative Director
2015 – 2017
Urban Home & Office
Managed brand website and digital content production for a growing retail and e-commerce brand, helping maintain a consistent customer-facing experience.
Skills
UX Strategy & Design
Product Discovery
Competitive Analysis
Information Architecture
Journey Mapping
Visual UI Design
Prototyping
Design Systems
Systems Thinking
Experience Strategy
Digital Transformation
Enterprise UX
Stakeholder Alignment
Tools & AI
Figma & FigJam
Framer & Miro
Adobe Creative Suite
Jira & Confluence
ChatGPT, Claude, Relume
Lovable & Google Stitch
Education &
Recognition
Iona University
Bachelor of Arts — Mass Communication
2015
Sitecore Experience Award — Best Experience Transformation
Grand Casino Project
2024
Icreon Special Contributor Award
2022, 2023